Based in the small Northern Italy town of Asolo and with the perennial Alpine star flower as it's namesake, in 1963 Mr. Mazzarolo began producing the first products bearing the Alpinestars moniker.
Alpinestars, since its inception in 1963, is now the world-leading manufacturer of professional racing products, motorcycling airbag protection, high-performance apparel and technical footwear. Alpinestars understands that the best design and research is achieved under extreme conditions. Our involvement in Formula 1, NASCAR, AMA and World Motocross and MotoGP has led to the creation of the most advanced technical equipment for the world racing’s top athletes.
